Disco vs. joe
joe is a marketplace app — your shop appears alongside other coffee shops in the joe app, not in your own branded app. That means you share customers with competitors and don't own the relationship. joe takes a cut of every transaction instead of charging a flat fee.
joe is a marketplace where you share customers; Disco gives you your own branded app.
The full picture
joe takes a fundamentally different approach than Disco. Instead of giving you your own branded app, joe puts your shop inside their marketplace alongside competing coffee shops. Customers open the joe app, see a list of nearby shops, and pick one. Your brand becomes a listing inside someone else's app.
joe's pricing is usage-based rather than a flat monthly fee. They take a percentage of every transaction, which means your costs scale with revenue — and can add up quickly for high-volume shops. With Disco's flat $99/month, you keep 100% of your order revenue.
The marketplace model means joe owns the customer relationship. They control the app experience, the push notifications, and the data. If you leave joe, your customers stay in their ecosystem. With Disco, you own your app, your brand, and your customer data.
Why coffee shops choose Disco over joe
Pricing comparison
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